This poster series was crafted to promote the enticing raffle prizes available at a USF-hosted event. The goal was to design a visually captivating series of posters that would catch-the-eye of anyone viewing from across the room. My approach was inspired by a range of art movements, including Constructivism and Post-Modern design. I was heavily inspired by the innovative use of composing typography in a way that helps to convey the poster’s narrative. My aim was to utilize type in conjunction with the figure to further tell the story of each prize being won. Furthermore, by employing a tall sans-serif font and a vibrant primary color palette, I looked to invoke a feeling of excitement and energy, ensuring that the posters effectively communicated the excitement associated with each potential prize.
